Top Hashtags for Paid Social Media Keywords: 2025 Strategies

Introduction

The way most companies find out what keywords will perform best for their ads is changing quickly. In 2025, businesses won’t be using keyword tools the same way they did in years gone by. They will use Top Hashtags to see what people are talking about and trending, which allows marketers to identify areas of opportunity based on audience behaviour, trends, and high intent engagement opportunities. Social media channels generate millions of impressions every single day with thousands of different Hashtags.

It should be noted that these channels have been able to become the most accurate way to perform keyword research. If your current paid advertising efforts do not include data obtained from Hashtags, then you are already behind the curve.

To get insight into how marketers can turn trending Hashtags into profitable paid keywords for social media, consider the facts:
(1) Using top Hashtags helps marketers see patterns of search behaviour, which influence consumer buying decisions.
(2) Top Hashtag use provides information on what consumers care about and, therefore, provides marketers with increased visibility into trending topics. For example, Hashtags have been reported to increase reach by as much as 30% for Instagram users when they are appropriately used.

The rest of this blog post will discuss how to strategically use Top Hashtags as a way to reveal hidden keyword opportunities and how these insights can be added to your advertising plans in 2025.

Why Use Top Hashtags in Paid Social Strategies?

Top hashtags have a big impact on the effectiveness of your paid social strategy because they allow you to see what your audience is discussing in real-time. They also indicate the types of topics that are trending among your audience and give insight into demographic information of the audience engaging in conversations about those issues.

By analysing the hashtags used in trending ads, you can identify new hashtags to include in your advertising strategy, analyse how your competitors are using the hashtags, and discover common phrases that are being used to create a more genuine language in your ads. Including hashtag keyword inspiration in your ads will ensure that your ad copy and creative are in sync with what the audience is interested in.

Social media analytics for top hashtags will also allow you to track and measure the impressions, engagement and interaction that your ads receive so that you can continue to refine and enhance your ad strategy and achieve maximum return on investment (ROI). Turn zero-click awareness into actual clicks and conversions using this strategy.

The benefits of hashtags for paid social media advertising include identifying what keywords people are currently interested in using hashtags, allowing you to see real-time indicators of what is happening in your target audience’s mind and to find what your competition is also promoting so that your ad copy seems relevant and has some authenticity. Using top hashtags in your social media campaign will provide you with the following benefits to your campaign strategy:

Benefits of Using Hashtags for Paid Advertising

• Keyword Development: Top Hashtags are an effective source of developing popular keywords and long-tail keywords that are being searched for by your target audience.
• Audience Information: Top Hashtags provide valuable data on age groups, geographical locations, and community that will be most responsive to particular hashtags, assisting with precise targeting of advertisements.
• Ad Relevancy: Ad copy and creative elements can be developed using the same or similar terminology as is currently being utilized by your target market in their conversations.
• Performance Measurement: Advertisers can monitor, in real-time, key performance indicators such as impressions, likes, shares, and comments.

By engaging in social media hashtag analytics, campaigns can be improved regarding impression levels and increasing engagement levels. Hashtag analytics provide actionable keywords to enable advertisers to transition consumers from the awareness to the engagement and conversation stages of the relationship.

How to Find Top Hashtags on TikTok for Paid Ads

If you are looking for TikTok top hashtags for advertising, there are many tools available to help you find the right ones that will connect with your target audience and contribute to your advertising success. The first step in determining which hashtags to use would be to search for TikTok trending hashtags for 2025 using tools such as the Hootsuite charts, the TikTok Discover page or the Creator Marketplace. When searching for hashtags on TikTok, it is important to focus on hashtags that are consistent with your target audience and current trends so that you can achieve the best results possible.

Using TikTok hashtags effectively by following these tips will maximize your success:

1) Always use Hashtags with your Videos & Sounds – Sound is very important on TikTok (93% of users always have their sound turned up). Using trending Hashtags along with trending Audio clips can increase your chances of reaching a wider audience quicker.

2) Keep an Eye on Your Competitors – If you want to find out where other similar creators are finding success, see which Hashtags are being used by the top-performing creators in your niche.

3) Monitor Hashtags Regularly & Adjust – Keep track of how your posts are performing in terms of Views, Likes, Shares, Clicks, etc. Keep changing your Hashtags so you can continue to increase Hashtag engagement on TikTok & generate more sales.

For example, looking at the top TikTok Hashtags for January will provide insight into seasonal trends that can be used to develop campaigns that yield the highest return on investment.

Top Hashtags on Facebook for Paid Social Keywords

Finding the Facebook top Hashtags for Adverting & Social Keywords is beneficial to advertisers to be able to identify trending topics to incorporate into their paid campaigns effectively.

You can start your search for the best Facebook Hashtags by typing #queries in the Facebook search box to see how many posts are using the Hashtag and view the auto-suggested results. The auto-suggested results can also provide insight into what Hashtags are trending and widely used today.

Here are a few tips to help you better understand how to use Facebook Hashtags effectively to reach your target audience via your Paid Advertising Campaign:

1) Use Auto-Suggested Hashtags – Facebook will automatically suggest Hashtags as you type. Use this opportunity to explore additional keywords related to your audience!

2) Follow Bookmarks and Trending Content – Following Bookmarks and trending posts will allow you to keep up to date with current events and trending Hashtags.

3) Target Global Audiences by Using Hashtags – Using Hashtags in conjunction with your Advertising Targeting criteria will allow you to target specific parts of the globe for your Paid Advertising Campaign.

Incorporating Facebook top hashtags into your paid campaigns is a way to connect with users searching for related content and talking about similar topics, increasing the chances of successful conversion.

Instagram Top Hashtags for Paid Campaigns

Instagram’s top hashtags can help identify what is trending, which ultimately helps gain more engagement from users that are engaged in your campaign. To start, use Instagram’s search feature to determine which hashtags have the most user engagement. Studies show that posts with 11 or more hashtags receive 80% more user engagement compared to those with only one hashtag or none.

Tips for Instagram Hashtag Research

• Create Hashtag Lists: You can explore emerging hashtags through Instagram’s Explore.
• Follow Your Competition: Be on the lookout for hashtags and captions used by influencers in your industry.
• Transform Hashtags Into Conversations: Use hashtags in a way that allows them to flow naturally in your post. For Example, #cleanbeauty could provide an opportunity for discussion on awareness of toxin in products and family safety.
• Assess The Success of Hashtags: By assessing the likes, comments and shares received on posts using hashtags will help you to refine how to structure your hashtag campaign strategies enterprise-wise by 2025.

X (Twitter) Top Hashtags for Ads

Using the top hashtags on Twitter for your paid advertising campaigns will enable you to connect with the right Twitter users/consumers and increase engagement in your ads. You can find hashtags using mobile by clicking on the magnifying glass and on desktop by using the Explore/Trending section. Don’t forget to look for promoted tags because they show what advertisers are actively trying to push.

Tips for Twitter Hashtag Research

• Twitter’s trending top hashtags are available daily. By checking them each day you can see which topics are trending and gaining traction among Twitter users.
• You will also want to look for smaller niche hashtags in your industry (niche hashtags for Twitter) related to your product/brand that are being used by your potential customers.
• Joining conversations on Twitter very early gives your brand a greater chance of being seen and engaged with which will greatly enhance your ability to establish your brand as relevant.
• You can use the X Explore tool (trending hashtags) to find new words/phrases for your ad copy and target.

Using the X Explore (trending) top hashtags strategically will allow your ads to be included in the conversations that are being had by other users. This will help to maximize both the reach and engagement of your campaigns on Twitter.

LinkedIn Top Hashtags for B2B Paid Ads

Utilizing LinkedIn’s top hashtags for Paid Advertising gives B2B advertisers access to a larger professional audience, thereby creating an opportunity to build better Campaign Relevance than through a personal social network. Through LinkedIn’s search feature, you can see which hashtags are used the most frequently by businesses to connect, and through the “Find new hashtags” feature you can identify which hashtags are becoming popular in your industry and relevant to your target B2B audience.

Tips for LinkedIn Hashtag Research

• Concentrate On Professional & Niche Markets: On LinkedIn, use B2B Hashtags such as Marketing Tips, Sales Strategy and Leadership, to demonstrate your knowledge.
• Search For High Followers – When looking at hashtags used on LinkedIn, high followers usually mean there are larger communities for those hashtags. And for lower follower hashtags, you can find smaller niches.
• Find Trending Ideas – The best way to find trending ideas and hashtags which you’re audience is following is to utilize the Follow Fresh Perspectives feature on LinkedIn.
• Use Your Top 20 Hashtags – Make sure to maintain a list of your top 20 business-related hashtags, so you can target these hashtags effectively and maximize the performance of your ads.

By taking advantage of LinkedIn audiences and professional-focused hashtags, your paid advertisements will be able to reach the most number of potential customers and be more secure within the B2B space.

Pinterest Top Hashtags and Keywords for Ads

Pinterest’s top hashtags and paid advertising searches allow users to view which topics are currently trending as well as improve their ability in targeting their ads more effectively. You can start with the search for hashtags from the Pinterest mobile app, in which you will find out not only the trending topics, but also the popularity of those topics based on the audience of those hashtags.

Tips for Pinterest Hashtag Research

• Top Pins: Research popular Pinterest pins to discover the latest creative styles for DIY & Lifestyle including Hygge Pinterest Hashtag Styles targeted to niche audiences.
• Pin Descriptions: Use Pinterest Pin Descriptions naturally throughout your copy to enhance the discoverability of your business.
• Keywords: When creating Pinterest Hashtags, focus on combining them with relevant keywords for greater reach. Since Pinterest uses searchable phrases more than Hashtags, the combination of both has the greatest benefit.
• Trending Hashtags: Research the engagement of your pin(s) and Hashtag(s) to continue improving your audiance engagement through consistent refinement of your ad campaigns.

The use of Pinterest Top Hashtags in Paid Ads, combined with the use of keyword rich Pinterest Descriptions, helps ensure that your campaigns can be found within more searches and reach a bigger audience of highly interested users.

Best Tools for Top Hashtag Research

Having access to the best and top Hashtag Research Tools will save you time and provide you with access to the best performing Hashtags available for your paid social promotional campaigns. Many of these tools allow you to see the leading trends of top Hashtags, as well as provide you performance metrics associated with the Hashtags on other platforms such as Instagram, X, TikTok, and Pinterest.

Top Hashtag Tools for Paid Social

The following list includes the best tools for identifying and using top hashtags when running paid promotion on social media:

• #Hashtagify Paid Social – With #Hashtagify Paid Social you can see the latest trends; find related tags; and obtain analytics on both Instagram and Twitter (X). Subscription base is $29/month, and is great for monitoring how hashtags are performing.
• All Hashtag – For free you can generate top, random, or live hashtag lists, as well as view chart data for fast research.
• Ritetag – For marketers who are using images and text to create hashtags, there are numerous hashtag generators that allow you to view both the engagement potential and the reach of various hashtags.
• Mobile Apps – If you’re looking for mobile apps to use to discover trending hashtags, check out #HashMe and the Hashtag Expert app. Both mobile applications provide artificial intelligence suggestions and free trials to help you find niche hashtags and/or trending hashtags.

Marketers can determine which hashtags will have the greatest value in helping grow reach, engagement, and return on investment for paid promotions by utilizing #Hashtagify Paid Social, Ritetag, and/or the Hashtag Expert app to find the best combinations of top hashtags to use in paid promotions while taking advantage of trending topics.

Measure and Optimize Hashtag Paid Campaigns

In order to maximize your investment in paid promotion, it is imperative to track the performance of the best performing hashtags and analyze the results. Hashtag analytics will provide insight into which hashtags are driving the most impressions, likes, shares, and clicks. Tracking the performance of each hashtag will help to identify which hashtags will maximize reach and engagement.

Tips to Optimize Hashtag Campaigns

• Compare Niche Hashtags to Branded Hashtags & Gauge the types of Hashtags that perform best for your brand.
• Engage, Engage, Engage: Focus on crafting content that is easily shared and creates conversation—people can comment, save & re-share content.
• Refine Regularly with Data: Track the performance of your hashtag(s) based on Use-Case Metrics for Engagement to help you continually improve your ROI.
• Integrate with SEO & Paid Digital Media Marketing: Combine the success of Hashtags you identified with other successful Digital Marketing Strategies to amplify your results.
• Gather Continual Feedback & Improve: Keep Testing and Product Refining your Hashtag for Digital Social Ads will lead to having a healthy volume of Inbound Clicks, Conversions & Awareness across all Social Platforms.

Conclusion

Top Hashtags for Paid Digital Media social media platforms will be critical for businesses in 2025. Hashtags provide insight into trending topics and lead to identifying audience intent. Top Hashtags also allow satisfied/promotional customers to share their experiences as actionable social pay-per-click (Paid Social) keywords and phrases for social media campaigns. Tracking user engagement, performance metrics, and regular refinement will increase Brand Listed visibility, Click-Through Rates, and Conversion Rate, while keeping you ahead of the competition.

AGTC works with businesses on effective Hashtag Strategies, assists with optimising their paid campaigns and monitors their performance across platforms including Instagram, TikTok, X (Twitter), LinkedIn, Facebook, and Pinterest. From Hash Tag Research to Performance Analytics & Content Optimisation, AGTC has the tools necessary to ensure your campaigns reach your business’s target audience & produce measurable results. To get started today, email activegrowthtech@gmail.com or visit activegrowthtech.com.

FAQ

1. How Do I Find the Highest-Ranked Paid Social Hashtags?

To find the most popular hashtags that you can advertise with, you can use several third-party tools (examples include Hashtagify, Hootsuite, etc.) or search the native platforms. You should also analyze trending data, total posts made, and how users are engaging with those hashtags to determine the most effective hashtags to use when running an advertisement. Each of those hashtags tools should also help you ensure that you are targeting the correct demographic and creating optimized content so that your content can be discovered and shared via artificial intelligence.

2. What Are the Best Hashtags for Paid Social Keywords in 2025?

The best hashtags for paid social media in 2025 will vary depending on your target audience and the specific niche that they fall within. You will need to experiment with using branded hashtags alongside niche-specific hashtags for your paid advertisements to learn which ones create the highest levels of user engagement. You should strive to develop content that is shareable and relevant to the ongoing conversations that your target audience is engaged in; doing so will enhance visibility andClick-through rates for your paid social media campaigns.

3. What Strategies Can Be Used to Improve Brand Visibility Using Top Hashtags?

To leverage the visibility of your top hashtags, you should utilize relevant hashtags, engage with users, and participate in trending industry conversation. By implementing a well-conceived hashtag campaign, you will be able to expand your brand’s reach, position your brand in front of your ideal customers, and get selected as a result of the artificial intelligence snippet that your business is showing for searches that include your specific hashtag.

4. An overview of paid advertisements: Comparing hashtags between TikTok and Instagram.

For TikTok vs Instagram Hashtags Comparison, TikTok’s algorithm is designed to favour both trending sounds and hashtag usage (these items encourage the best chance of going viral). On Instagram, however, studies show posts that contain an average of 11 or more hashtags have nearly 80% higher rates of interaction. Thus, understanding how each platform behaves allows advertisers to create the best possible hashtags for TikTok & Instagram Ads to maximize exposure and user engagement through hashtags.

5. How to effectively convert your hashtags into keywords for paid advertising.

To convert hashtags into Keywords for Paid Social ads, assess the influencer’s previous posts (what hashtags they used) and label/subject matter in order to learn which hashtags worked the best for them, as well as to discover which hashtags are trending on a particular topic. A good rule of thumb when using hashtags in your copy is to keep it “natural”. Write your copy as if you were talking to the person you are trying to advertise to. Combining conversational phrases and long-tail phrases will help ensure your paid advertisements align with how users actually search for content on social media platforms and interact with it.

6. What are the best free resources available when looking to do a deep dive into hashtag analysis?

All Hashtag & Ritetag are excellent examples of free top hashtag generator tools that enable users to uncover trending hashtags, the number of post engagement shares, suggested hashtags, etc. Both tools will assist you in identifying relevant hashtags to utilize in your advertising campaigns and provide sufficient information to assist your paid social advertising efforts through the integration of insights from both All Hashtag & Ritetag free.